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Course code: 000482
School of Computer Science
ITRE008 – Digital Platforms and Two-Sided Markets
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Currently, this course is conducted only in an intracorporate format.
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What this course about?

In today's rapidly evolving digital landscape, platforms have emerged as the driving force behind some of the world's most successful businesses. These platforms, such as eBay, Amazon, and Alibaba, have not only disrupted traditional industries but also created new opportunities for growth and innovation. Our comprehensive Digital Platforms and Two-Sided Markets training programme is designed to provide participants with the knowledge, tools, and strategies necessary to harness the potential of these platforms and thrive in this dynamic ecosystem.

Throughout the course, attendees will gain an in-depth understanding of digital platforms and their role in the modern economy. They will explore the unique characteristics of two-sided markets and learn to distinguish them from traditional one-sided markets. Participants will analyze real-life case studies of successful platforms and uncover the factors that contributed to their success and failure. This analysis will equip attendees with valuable insights that can be applied to their own platform ventures.

A crucial aspect of any digital platform is its application programming interface (API) and adherence to industry standards. This programme delves into the technical choices involved in creating APIs and emphasizes the importance of industry standards for seamless integration within two-sided markets. Delegates will acquire practical skills in developing a comprehensive plan for building, launching, and growing a two-sided digital platform, including feature prioritization, customer incentives, and strategic partnerships.

Keeping pace with the latest research, models, and emerging trends is essential for success in two-sided markets. Our training programme covers these aspects and provides insights into the factors affecting the stability of these markets. Attendees will learn to define and track critical metrics for adoption, retention, and customer engagement, enabling them to measure the success of their digital platforms effectively.

Growth strategies play a significant role in the expansion of provider and customer bases. This programme equips participants with proven tactics to achieve sustainable growth while maintaining financial stability. Delegates will also learn advanced techniques and strategies to remain competitive in this ever-changing landscape.

The future of digital platforms is brimming with opportunities and challenges, shaped by emerging technologies and evolving market dynamics. Our training programme prepares attendees to navigate these shifts by offering a forward-looking perspective on trends and their potential impact on the industry.

In conclusion, our Digital Platforms and Two-Sided Markets training programme empowers participants with the knowledge and skills required to succeed in this exciting domain. With a blend of theory, real-world case studies, and hands-on exercises, attendees will emerge ready to leverage the power of digital platforms and make a lasting impact in the world of two-sided markets. Join us on this transformative journey to unlock the full potential of digital platforms and revolutionize the way businesses connect, collaborate, and create value.

Who is this course for?
This Digital Platforms Modular Training Programme is designed for a diverse audience, including but not limited to:
• Entrepreneurs and startup founders who aim to create or improve their digital platforms and two-sided market strategies.
• Business professionals and managers responsible for digital strategy, innovation, and growth within their organizations.
• Product managers and developers involved in creating, launching, and optimizing digital platforms.
• Marketing and sales professionals seeking to expand their understanding of digital platforms and customer acquisition strategies in two-sided markets.
• Investors and venture capitalists interested in gaining insights into digital platform business models and potential investment opportunities.
• Business analysts and consultants who advise clients on digital platform strategy, implementation, and growth.
• Government officials and policymakers responsible for regulating and promoting digital platforms and two-sided markets.
• Academics, researchers, and students in fields such as business, economics, and technology who want to deepen their knowledge of digital platforms and two-sided markets.
The programme is designed to accommodate participants with varying levels of experience and expertise, making it suitable for both beginners and seasoned professionals.
What will you learn?
  • Understand the fundamentals of digital platforms, their types, and the crucial role they play in today's economy
  • Recognize and differentiate between one-sided and two-sided markets, and comprehend the unique characteristics of each
  • Analyze successful industry platforms such as eBay, Etsy, Apple, Amazon, and Alibaba, and identify the key factors that contributed to their success and failure
  • Make informed decisions about technical choices when creating APIs and understand the importance of industry standards for seamless integration in two-sided markets
  • Develop a comprehensive plan for building, launching, and growing a two-sided digital platform, including feature prioritization, customer incentives, and strategic partnerships
  • Stay up-to-date with the latest research, models, and emerging trends in two-sided markets, and understand the factors that affect their stability
  • Define and track critical metrics for adoption, retention, and customer engagement to measure the success of a digital platform
  • Implement effective growth strategies for expanding both provider and customer bases simultaneously while maintaining financial stability
  • Apply advanced techniques and strategies to sustain growth and remain competitive in the rapidly evolving landscape of two-sided markets
  • Anticipate and prepare for future challenges and opportunities in digital platforms by understanding emerging technologies and their potential impact on the industry
Courses in this discipline (9)
Course outline
  • Definition and types of digital platforms
  • The role of digital platforms in today's economy
  • Definition and characteristics of two-sided markets
  • Differences between one-sided and two-sided markets
  • eBay, Etsy, Apple, Amazon, and Alibaba
  • Factors for success and failure
  • Technical choices in creating APIs
  • Industry standards for two-sided markets
  • Feature prioritization and development
  • Key customer incentives and partner negotiations
  • Stability of two-sided markets
  • Emerging trends and research findings
  • Adoption metrics
  • Customer engagement metrics
  • Strategies for growing provider and customer bases simultaneously
  • Balancing growth with financial stability
  • Cutting-edge research and insights
  • Strategies for sustaining growth in competitive markets
  • New technologies and their potential impact on digital platforms
  • Opportunities and challenges in the evolving landscape of two-sided markets
Eni
Total
Eni
Endesa
Shell
Chevron
Gas Natural
Iberdrola
Eni
Inpex
Eni
Exonmobile

Training can take place in 4 formats:

  • Self-paced
  • Blended learning
  • Instructor-led online (webinar)
  • Instructor-led offline (classroom)

Description of training formats:

  • Self-paced learning or e-Learning means you can learn in your own time and control the amount of material to consume. There is no need to complete the assignments and take the courses at the same time as other learners.
  • Blended learning or "hybrid learning" means you can combine Self-paced learning or e-Learning with traditional instructor-led classroom or webinar activities. This approach requires physical presence of both teacher and student in physical or virtual (webinars) classrooms or workshops. Webinar is a seminar or presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.
  • Instructor-led training, or ILT, means that the learning can be delivered in a lecture or classroom format, as an interactive workshop, as a demonstration under the supervision and control of qualified trainer or instructor with the opportunity for learners to practice, or even virtually, using video-conferencing tools.

When forming groups of students, special attention is paid to important criteria - the same level of knowledge and interests among all students of the course, in order to maintain stable group dynamics during training.

Group dynamics is the development of a group in time, which is caused by the interaction of participants with each other and external influence on the group. In other words, these are the stages that the training group goes through in the process of communicating with the coach and among themselves.

The optimal group size for different types of training:

  • Self-paced / E-learning: 1
  • Instructor-led off-line (classroom): 6 – 12
  • Instructor-led on-line (webinar): 6 – 12
  • Blended learning: 6 – 12
  • Workshop: 6 – 12
  • On-the-job: 2 – 4
  • Simulator: 1 – 2

Feedback in the form of assessments and recommendations is given to students during the course of training with the participation of an instructor and is saved in the course card and student profile.

In order to control the quality of the services provided, students can evaluate the quality and training programme. Forms of assessment of the quality of training differ for courses with the participation of an instructor and those that are held in a self-paced format.

For courses with an instructor, start and end dates are indicated. At the same time, it is important to pay attention to the deadlines for passing tests, exams and practical tasks. If the specified deadlines are missed, the student may not be allowed to complete the entire course programme.

A personal account is a space for storing your training preferences, test and exam results, grades on completed training, as well as your individual plan for professional and personal development.

Users of the personal account have access to articles and blogs in specialized areas, as well as the ability to rate the completed training and leave comments under the articles and blogs of our instructors and technical authors

Registered users of a personal account can have various roles, including the role of a student, instructor or content developer. However, for all roles, except for the student role, you will need to go through an additional verification procedure to confirm your qualifications.

Based on the results of training, students are issued a certificate of training. All training certificates fall into three main categories:

  • Certificate of Attendance - students who successfully completed the course but did not pass the tests and exams can apply for a certificate of attendance.
  • Certificate of Completion - students who have successfully completed a course could apply for a Certificate of Completion, this type of certificate is often required for compliance training.
  • Verified Certificate - it is a verified certificate that is issued when students have passed exams under the supervision of a dedicated proctor.

You can always download a copy of your training certificate in PDF format in your personal account.

You will still have access to the course after completing it, provided that your account is active and not compromised and Tecedu is still licensed for the course. So if you want to review specific content in the course after completing it, or do it all over again, you can easily do so. In rare cases, instructors may remove their courses from the Tecedu marketplace, or we may need to remove a course from the platform for legal reasons.

During the training, you may encounter various forms of testing and knowledge testing. The most common assessment methods are:

  • preliminary (base-line assessment) - to determine the current level of knowledge and adapt the personal curriculum
  • intermediate - to check the progress of learning
  • final - to complete training and final assessment of knowledge and skills, can be in the form of a project, testing or practical exam

Travel to the place of full-time training is not included in the cost of training. Accommodation during full-time studies can be included in the full board tuition fees.

While Tecedu is not an accredited institution, we offer skills-based courses taught by real experts in their field, and every approved, paid course features a certificate of completion or attendance to document your accomplishment.

You can preview samples of the training materials and review key information about the course on our website. You can also review feedback and recommendations from students who already completed this course.

We want you to be happy, so almost all purchased courses can be returned within 30 days. If you are not satisfied with the course, you can request a refund, provided the request complies with our return policy.

The 30-day money back policy allows students to receive quality teaching services with minimal risk, we must also protect our teachers from fraud and provide them with a reasonable payment schedule. Payments are sent to instructors after 30 days, so we will not process refund requests received after the refund period.

We reserve the right, in our sole discretion, to limit or deny refund requests in cases where we believe there is refund abuse, including but not limited to the following:

  • A significant portion of the course has been consumed or downloaded by a student before the refund was requested.
  • Multiple refunds have been requested by a student for the same course.
  • Excessive refunds have been requested by a student.
  • Users whose account is blocked or access to courses is disabled due to violation of our Terms and Conditions or the Rules of Trust and Security.
  • We do not grant refunds for any subscription services.
  • These refund restrictions will be enforced to the extent permitted by applicable law.

We accept most international credit and debit cards like Visa, MasterCard, American Express, JCB and Discover. Bank Transfers also may be an option.

Smart Virtual Classroom (open digital / virtual classroom).

Conducting classes is based on the fact that the teacher demonstrates text, drawings, graphics, presentations on an interactive board, while the content appears in the student's electronic notebook. A specially designed digital notepad and pen are used to create and edit text and images that can be redirected to any surface via a projector.

Classes are live streamed online, automatically recorded and published on the Learning Portal, allowing you to save them for reuse anytime, anywhere, on any mobile device. This makes it possible not to miss classes and keep up with classes and keep up with the passage of new material.

Game Based Learning (learning using a virtual game environment)

Real-life training uses the principles of game organization, which allows future professionals to rehearse and hone their skills in a virtual emergency. Learning as a game provides an opportunity to establish a connection between the learning activity and real life.

The technology provides the following learning opportunities:

  • Focused on the needs of the user
  • Instant feedback
  • Independent decision making and choice of actions
  • Better assimilation and memorization of the material
  • Adaptive pace of learning tailored to the individual needs of the student
  • Better transfer of skills learned in a learning situation to real conditions

Basic principles of training:

  • A gradual increase in the level of difficulty in the game;
  • Using a simplified version of a problem situation;
  • Action in a variable gaming environment;
  • The right choice is made through experimentation.

The main advantages of Game Based Learning technology:

  • Low degree of physical risk and liability
  • Motivation to learn while receiving positive emotions from the process;
  • Practice - mirroring the real situation
  • Timely feedback
  • Choice of different playing roles
  • Learning in collaboration
  • Developing your own behavior strategy
Laboratory workshops using remote access technologies

Conducting practical classes online using remote access technologies for presentations, multimedia solutions and virtual reality:

  • Laboratory workshops that simulate the operation of expensive bench equipment in real production
  • Virtual experiment, which is visually indistinguishable from a remote real experiment performed
  • Virtual instruments, which are an exact copy of real instruments
  • Mathematical modeling to clarify the physical characteristics, chemical content of the investigated object or phenomenon.
ITRE008 – Digital Platforms and Two-Sided Markets
Language: English, Russian
Level: Intermediate
mail@tecedu.org
+7 747 898 5041
+7 7182 901 933