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ARTICLE
Why Are Consultative Sales Important in B2B and How to Conduct Them Effectively?
The COVID-19 pandemic, home isolation, and the shift to remote work have accelerated the digitalization of B2B commerce. This transformation is evident in various areas: the adoption of artificial intelligence technologies for client consultation, the use of social media for sales, and leveraging collaboration services for negotiations. However, even in a digital reality, consultative sales in B2B remain relevant.
Elena Gakhova
