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Ключевые навыки успешного специалиста по продажам B2B

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Tecedu Official
04.05.2021 15:31 5406 views
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Сектор B2B специфический. В качестве покупателей выступают юридические лица, которые руководствуются рациональными мотивами при выборе товаров. Они покупают товары не для личного пользования, а с целью перепродажи, для участия в производственной цепочке или улучшения бизнес-процессов. Решение о покупке может принимать не одно лицо, а целая команда, состоящая из информатора, влиятеля, пользователя, решателя, закупщика

#sales-and-marketing #core-business-skills
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